Set clear goals
Best Practice: Always begin with clarity on purpose and audience.
Define: Who is this video for? (e.g., new hires, prospects, existing customers)
Choose: What’s the single action you want them to take after watching?
TIP: Draft your script outside of Capsule so it can be saved and iterated on prior to creating your video.
Structure the Script
Best Practice: Stick to a proven structure for clarity and impact:
Hook: Grab attention in the first 5-10 seconds.
Problem: State the challenge your audience faces.
Solution: Introduce the idea, product, or message as the answer.
Demo: Walk through features or storytelling in action.
Call to Action: Tell viewers exactly what to do next.
TIP: Always write your script outside of Capsule and copy/paste in so you have a saved copy. Keep videos under 2 minutes for social; longer form is fine for training or onboarding.
Directing: Getting the Performance Right
Best Practice: Treat AI Actors like real actors - guide tone and delivery.
Generate multiple takes to fine-tune energy, pacing, or emotional tone.
Match delivery to context:
Training: calm, clear, supportive
Sales: confident, engaging, persuasive
Marketing: energetic, dynamic, aspirational
Internal comms: approachable, warm
TIP: Use the voiceover option for content like product demos or narrated walkthroughs - it’s often clearer than a talking head format.
Post-Production: Reinforcing your Brand
Best Practice: Leverage the components within your branded design system, but don’t overload them
Motion graphics: Use brand-approved templates for titles, lower thirds, and callouts.
Multi-cam: Great way to keep cuts dynamic
Audio: Let Capsule auto-mix levels but double-check voice/music balance.
Resizing: Always export in multiple aspect ratios and for various social safe zones to maximize reach.
TIP: Think about the audience you want to engage based on the various socials where you post your video.
Accessibility & Global Reach
Best Practice: Include captions and consider multiple languages.
Capsule can generate captions but always review them for accuracy.
Use AI voiceovers in multiple languages to scale training and education content globally.
TIP: Even if your audience is local, captions improve comprehension and boost engagement on social platforms.
Measuring Success
Best Practice: Treat each video as an experiment.
Track watch-through rates, clicks, and conversions where applicable.
Test variations in script length, tone, and visuals to see what resonates.
TIP: Use Capsule’s flexible editing to iterate quickly - don’t wait for “perfect,” ship and learn.
Quick Checklist Before Publishing
Is the purpose of the video clear?
Are actors/locations aligned with brand standards?
Is the tone appropriate for the audience?
Do motion graphics enhance (not clutter) the message?
Have you exported in multiple aspect ratios?
If captions are included, are they accurate?
Is there a strong call to action at the end?