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AI Productions Best Practices

Tips and tricks for using AI Productions

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Written by Blake Nesson
Updated this week

Set clear goals

Best Practice: Always begin with clarity on purpose and audience.

  • Define: Who is this video for? (e.g., new hires, prospects, existing customers)

  • Choose: What’s the single action you want them to take after watching?

    TIP: Draft your script outside of Capsule so it can be saved and iterated on prior to creating your video.

Structure the Script

Best Practice: Stick to a proven structure for clarity and impact:

  1. Hook: Grab attention in the first 5-10 seconds.

  2. Problem: State the challenge your audience faces.

  3. Solution: Introduce the idea, product, or message as the answer.

  4. Demo: Walk through features or storytelling in action.

  5. Call to Action: Tell viewers exactly what to do next.

    TIP: Always write your script outside of Capsule and copy/paste in so you have a saved copy. Keep videos under 2 minutes for social; longer form is fine for training or onboarding.

Directing: Getting the Performance Right

Best Practice: Treat AI Actors like real actors - guide tone and delivery.

  • Generate multiple takes to fine-tune energy, pacing, or emotional tone.

  • Match delivery to context:

    • Training: calm, clear, supportive

    • Sales: confident, engaging, persuasive

    • Marketing: energetic, dynamic, aspirational

    • Internal comms: approachable, warm

      TIP: Use the voiceover option for content like product demos or narrated walkthroughs - it’s often clearer than a talking head format.

Post-Production: Reinforcing your Brand

Best Practice: Leverage the components within your branded design system, but don’t overload them

  • Motion graphics: Use brand-approved templates for titles, lower thirds, and callouts.

  • Multi-cam: Great way to keep cuts dynamic

  • Audio: Let Capsule auto-mix levels but double-check voice/music balance.

  • Resizing: Always export in multiple aspect ratios and for various social safe zones to maximize reach.

    TIP: Think about the audience you want to engage based on the various socials where you post your video.

Accessibility & Global Reach

Best Practice: Include captions and consider multiple languages.

  • Capsule can generate captions but always review them for accuracy.

  • Use AI voiceovers in multiple languages to scale training and education content globally.

    TIP: Even if your audience is local, captions improve comprehension and boost engagement on social platforms.

Measuring Success

Best Practice: Treat each video as an experiment.

  • Track watch-through rates, clicks, and conversions where applicable.

  • Test variations in script length, tone, and visuals to see what resonates.

TIP: Use Capsule’s flexible editing to iterate quickly - don’t wait for “perfect,” ship and learn.

Quick Checklist Before Publishing

  • Is the purpose of the video clear?

  • Are actors/locations aligned with brand standards?

  • Is the tone appropriate for the audience?

  • Do motion graphics enhance (not clutter) the message?

  • Have you exported in multiple aspect ratios?

  • If captions are included, are they accurate?

  • Is there a strong call to action at the end?

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